Build the solid tech infra before the weight of your business becomes too much.
Done-for-you ERP on Zoho Creator that takes the mundane, repetitive work off your team — almost like a Jarvis for your business — so your team can spend their hours on the hard problems that actually grow it.
We run our own D2C brand on this exact system. You're not the experiment.
Orders, Customer, Quotations - all things Revenue
Order Dispatch, Fulfillment, Returns
Inventory Tracking, POs, Purchase/Returns, BOMs
Production Plans, Stages, Workers
Revenue, PnL, Stock Overview, Shipping Overview
ERP Communicates with your team over slack/email
Every early successful D2C brand hits the same wall. The tools that got you to your first 500 orders no longer work for the next wave of growth — you need a bigger engine to carry more load.
Every sale day becomes a copy-paste marathon. One wrong row and a customer gets the wrong parcel.
You oversell on a drop, refund angry customers, and still don't know what's actually in the warehouse.
Revenue looks great. But per-SKU profit after RTO, COD fees, and shipping? Nobody knows.
Smart people spending their day reconciling instead of growing the brand. It doesn't scale, and they burn out.
Not off-the-shelf software you bend around. A system shaped to your exact workflow — the modules you need, connected end to end. No fluff. Like a bespoke suit, tailored to your business only.
Every channel into one queue. Status tracked from placed to delivered, automatically.
Real-time stock across locations. No more overselling on drop days.
The India-specific pain, handled. Automated flows for returns, refunds, and RTO reconciliation.
Low-stock triggers, auto-generated POs, and supplier tracking in one place.
True margins per SKU after all the fees. Clarity you can actually make decisions on.
Shopify, Shiprocket, Books, payment gateways — wired together so data flows on its own.
A call to understand how your ops run today, and where it hurts most.
We map your exact workflow into a system design and share it back for sign-off.
We build and configure the whole thing on Zoho Creator, with your real data.
We train you and your team, then support you as you scale on it.
Most software rents you access and traps your data. We build it the opposite way — inside your own database, on code you own, with nothing locked behind plans you don't need.
Everything lives in your company's own database. You own the data, fully and always.
Need a new feature? Build it overnight — no waiting on a vendor or hacking around a rigid system.
No paying for plans and features you'll never touch. You keep only what your business actually needs.
Think we're too pricey down the line? Hand the system to any other developer. It's yours to take.
Every option has its place. Here's an honest look at where a custom Ground Work ERP build fits versus the usual alternatives an early-stage D2C brand weighs.
| Ground Work ERPcustom on Zoho Creator | Off-the-shelf SaaSUnicommerce, EasyEcom… | Full Odoo buildopen-source ERP | |
|---|---|---|---|
| Fit to your workflow | Built around exactly how you work | Bend your ops to fit their templates | Deeply customisable, but heavier |
| Who owns the data & code | You do — in your own database | Lives on their servers, you rent access | You own it (self-hosted) |
| Time to live | Weeks | Days to weeks | Months, with a partner |
| Cost shape | Light setup + monthly, no per-seat trap | Per-order / per-seat fees that climb as you grow | Low licence, high build & upkeep |
| Add a new feature | Overnight — it's your code | Wait for their roadmap, or work around it | Possible, needs a developer |
| Technical overhead on you | None — fully managed cloud | None | Server, updates, IT to babysit |
| Best for | D2C brands that make, sell & ship their own product | Brands that fit a standard mould | Large, multi-department enterprises |
We'll be straight with you: at genuine enterprise scale and complexity, Odoo earns its weight. But for a growing D2C brand — even one running its own production — a system that's yours, fast to launch and free to change, usually wins.
No scary lump sum. A modest setup fee to get your system live, then a light monthly retainer that keeps it running and evolving. Cancel the retainer anytime — the system stays yours either way.
No. You describe how your business works in plain terms. We handle every technical decision, build, and configuration. You get a working system and training on how to use it.
A Core Ops build is typically a few weeks. A full ERP depends on scope, but we give you a fixed timeline after the blueprint stage — no open-ended projects.
The opposite. The earlier you build clean ops, the less painful scaling is. We size the system to where you are now and design it to grow with you.
Odoo is powerful, and for a large manufacturer with deep multi-department complexity it can be the right call. But most people are told "you need Odoo" simply because they make their own product — and that's not true. We build production, raw material, and B2B quotation flows too, without the months-long deployment, the server to babysit, or the modules you'll never open. You get a system shaped only around how you run, live in weeks, with your data and code fully yours.
Yes. Shopify, Shiprocket, Unicommerce, Zoho Books, payment gateways and more are all part of what we wire together so your data flows automatically.
We think it's the opposite — it's why we understand your ops from the inside. To keep it clean: we're upfront about the category our own brand operates in, and we won't take on a client who directly competes with it or with an existing client. That boundary is in writing.
An NDA is part of our standard contract, offered before you ask. Your orders, margins, suppliers, and strategy stay yours. The system we build runs on your own Zoho account that you fully own — we never hold your data hostage.
You own the system fully. We offer optional support retainers if you want us on call for changes, new features, or as you scale — but you're never locked in.
Tell us how your ops run today. We'll look at it and tell you honestly what's worth building.